Thrill 2026 Business and Corporate Services Module Offer

Web & Digital Strategies for Generating Leads for Thrill Services

Thrill services provides strategies and uncovers tactics to implement virtually, via the website and associated digital channels Google Meeting, Microsoft Teams…  to promote these expanded offerings and bring corporate business staff opportunities to expand their teamwork skills.

1. Dedicated Service Pages / Microsites

   • For each of the new offerings, build a dedicated page or section, clearly describing what it is, outcomes, processes, testimonials, case studies.

   • Use strong calls‑to‑action (CTAs) like “Book a Discovery Call”, “Download Sample Program”, “Get a Proposal”, Insights.

   • For example: a page for “Leadership Coaching & Mentoring”, another for “Culture Audit & Change Management”, etc.

   • Optimize these pages for relevant keywords (SEO). E.g. “Executive Coaching Sydney”, “Remote Team Building Provider Australia”, “Corporate Culture Audit”.

2. Content Marketing

   • Blog posts / articles about topics relevant to the new services: e.g. “5 Signs Your Team Needs a Culture Audit”, “How to Maintain Engagement with Remote Teams”, “Measuring the ROI of Leadership Coaching” etc.

   • Whitepapers or downloadable guides (“Ultimate Guide to Employee Wellbeing Programs”, “Checklist: What to Look for in a Hybrid Team Building Program”) that require an email — to capture leads.

   • Case studies showing past work, data + testimonials for credibility.

3. Search Engine Marketing (SEM) / PPC

   • Run Google Ads targeting key decision‑maker keywords (e.g. “corporate leadership training”, “employee wellness programs”, “executive coaching Australia”) to land on the new service pages.

   • Use remarketing to past site visitors (especially those who visited services / events pages) to remind them of new offerings.

4. LinkedIn Marketing

   • LinkedIn is key for B2B: posts, articles, video content, thought leadership (from Thrill’s founders / facilitators) about the new services.

   • Sponsored content / paid campaigns targeted at HR managers, Learning & Development heads, CEOs, etc.

   • Use LinkedIn to share case studies, success metrics, mini‑videos.

5. Webinars / Virtual Events

   • Host free webinars or workshops related to new services (e.g. “Measuring Culture: What HR Needs to Know”, “Leading Remote Teams Effectively”) to both demonstrate expertise and collect leads.

   • After webinars, offer attendees a discount / pilot program / consultation.

6. Email Marketing & Lead Nurturing

   • Maintain segmented email lists (e.g. current clients who booked team building, people who enquired, etc.). Send them updates about new services, special offers, case studies.

   • Use drip campaigns for prospects: initial email → follow‑up with more content → offer.

7. Strategic Partnerships

   • Partner with firms in adjacent spaces: HR consultancies, wellness partners, video production houses, psychologists, or training organisations, so they recommend your services; co‑create content.

   • Also venues / conference centres, travel / retreats operators for “off‑site leadership retreats”.

8. Social Proof & Testimonials / Case Studies

   • Heavily use video testimonials, quotes, statistics from past events, especially ones that align with the new services (if you try a pilot programme first).

   • Before/after data where possible: e.g. “after coaching, team satisfaction rose by X%” etc.

9. SEO Strategy

   • Research keywords around new areas (leadership coaching, culture audit, wellness, remote engagement). Optimize service pages, blog posts, meta tags etc.

   • Local SEO (Sydney, Brisbane, Melbourne etc.) since many clients will search regionally.

10. Pricing / Packages & Free Discovery

    • Show clear pricing tiers or sample packages (so prospects can see an idea of investment). Also offer a “free discovery call” or “free culture audit sample” to lower friction.

    • For example, a pilot program or small‑scale version of leadership coaching at a lower cost, to demonstrate value, then upsell.

11. Use of Visual & Multimedia Content

    • Video snippets from workshops, before/after scenes, promos of virtual programs, webinars, etc.

    • Use infographics that show benefits, ROI, process.

12. Retargeting and Paid Social

    • Use Facebook / Instagram / LinkedIn ads retargeting people who visited your services pages but didn’t convert.

    • Ads announcing new services or free webinars, events.

13. Tracking & Analytics

    • Set up good analytics (Google Analytics, Hotjar etc.) to see how people are interacting with the new pages – where they drop off, which content resonates. Use that to optimize.

    • Use lead tracking: which sources (ads, organic search, social, referrals) produce best leads for which service.

14. Client Referral & Loyalty Incentives

    • Offer existing clients incentives (discount, freebies) for referring others to the new services.

    • Use those clients in content (case studies) to show the journey.

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Prioritization & Phased Rollout

Because adding all new services at once may overextend the team or dilute messaging, a phased approach is advisable.

1. Pilot / Test Small Scale
   Pick 1–2 of the “low barrier” services (e.g. virtual/hybrid team building or leadership coaching) to develop first. Offer to existing clients at reduced rate to build case studies.

2. Build Internal Capability
   Ensure you have the required skill sets (facilitators, coaches, psychologists, content creators). Possibly partner with others initially.

3. Marketing & Messaging Refresh
   Once new services are ready, refresh your website navigation, home page, and value proposition messaging to clearly include and highlight the expanded capabilities.

4. Measure, Learn, Refine
   Use feedback and analytics to see what services are resonating, which lead generation channels working best, then invest more where ROI is highest.

here’s a strategic roadmap for Thrill.com.au to expand into new B2B services, while generating qualified leads via digital/web strategies. This includes:

1. Key Service Priorities

2. 3-Phase Rollout Plan (6–12 Months)

3. Estimated Budget Tiers

4. Web & Marketing Tactics by Phase

5. Sample Funnel & Lead Gen Flow

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🎯 1. Service Expansion Priorities (2026)

Start with high-value, low-barrier services that are:

• In-demand by your current clients

• Complementary to Thrill’s existing experiential DNA

• Scalable & marketable with a lean team

✅ Priority Services to Roll Out First